The Athletic Movement

Author: Ali

If there’s one thing I’ve noticed since graduating from college last May, it’s that wearing sweatpants is no longer an acceptable act, with the exception of wearing them in the confines of your apartment. Another seemingly strange thing I’ve noticed? Your freebie tees from college and sorority tanks you once loved are not considered “normal” workout attire.

I wouldn’t normally care about this sort of thing, but there’s that self-doubt nagging me saying “you’re 23 years old and need to ditch the shirts for Athleta or lululemon." Don’t get me wrong, I have a couple of workout tops that were solely designed for working out. However, Athleta is a bit too old for my taste, and as great as Lulu is, sometimes I struggle with the fit of their tops. So, what’s a girl to do?

Fabletics co-founder, Kate Hudson has made a big splash in the athletica world with a line of workout clothes that have both good quality and value. They have a wide variety of fashionable workout clothes that come in different styles, so it works for people of different shapes and sizes. Fabletics even displays Kate’s favorite pieces each month, with a description of the fit, feel and features of the item. The coolest part of Fabletics has to be their “new member exclusive.” You simply go to the Fabletics website, take their quiz, and then they’ll ship you your first outfit for only $25! Don’t even get me started on their discounts.

Another celebrity that’s made her athletica footprint is Carrie Underwood, with her line CALIA. Their website states that they want to “make sure you never have to sacrifice fashion for function, or your lifestyle for your workout.” With a mission statement like that and a tagline of: “Stay the path,” I think CALIA is heading in a successful direction in terms of growth. With high-quality fabrics, variety in choices and a wide range of accessories, I think CALIA has the potential to do really well, especially with it’s main retail hub being at Dick’s Sporting Goods. 

In the end, it’s all about comfort, style and quality – arenas in which I believe both Fabletics and CALIA have done quite well. Move over Lululemon and Athleta, celebrities are making their move in the athletic wear department, and they’re doing a damn good job at it too.